Social Media Management
LEICA STORE DC
Social Media Manager February- August 2019
A strategic campaign designed to promote our involvement with The 2019 Focus on the Story Festival in Washington DC. This campaign’s action plan was to simultaneously promote our product and earn goodwill among customers by establishing a role in the photo community of DC.
Established a weekly feature post of a photographer using our brand as a way to show potential customers what their photos could be when using a Leica Camera as their tool. The feature is selected from photos tagged with @leicastoredc which boosts engagement and provides photographers that are featured a mutual benefit of exposure for their work.
Created a weekly posting schedule designed for team use in order to plan for peak posting times. Designed to balance posts promoting several events that are upcoming in the near future without overwhelming one platform.